INDUSTRY ANALYSIS AND COMPETITION ANALYSIS

 

  • Competition with an industry is grounded in its underlying economic structure. It goes beyond the behavior of current competitors.
  • The state of competition is an industry depends upon fine basic competitive forces determined by Micheal Porter. The collective strength of these forces determines profit potential in the industry.
  • Profit potential is measured in terms of long term return.
  • Different industries have different potential.

INDUSTRY ANALYSIS

INDUSTRY ANALYSIS AS A TOOL TO DEVELOP COMPETITIVE STRATEGY

 

COMPETITION ANALYSIS