PESTEL ANALYSIS

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  1. Political factors

  • Global, regional, local and national
  • Political parties differing policies
  • Proximity of next election
  • Taxation
  • Integration with other jurisdictions
  • Globalization
  1. Economic factors

  • Inflation rate
  • Interest rate
  • Labour cost
  • Other business cost
  • Private consumption and available income
  • Exchange rate
  • Public finances
  • Consumers/ Business confidence
  • Unemployment
  1. Socio- cultural factors

  • Demographic factors
  • Population
  • Changes in values/ attitude
  • Changes in life style
  • Attitude towards work/ spare time
  • Education levels
  • Work environment factors
  • Health concerns
  • Changes in income distribution
  • Facts and
  • Media pressure
  1. Technological Factors

  • Spreading of and breakthrough in new technology
  • Research and development (R&D)
  • New materials, products and processes
  • Information communication and technology changes
  • Rate of obsolescence
  1. Ecological Factors

  • Global warming
  • Pollution factors
  • Green energy
  • Energy conservation
  • Recycling
  • Natural resources depletion
  1. Legal Factors

  • Competition laws
  • Labour market legislation
  • Standards
  • Information disclosure
  • Intellectual property laws
  • Law can be opportunity as well as problem. Example – car emission laws
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