1. Industry setting
  2. Industry structure
  3. Industry attraction
  4. Industry performance


  • Industry setting – Deals with the pattern of industries in terms of their stages of evolution and maturation as well as geographic dimension.
  • Industry structure – It consist of the nature of competition based on the number of competitors and their roles and product differentiation.
  • Industry attraction – It consists of factors prevailing in the industry concerned which affect the profitability of an organization favourable or unfavourable.
  • Industry performance – It is related to the current and future factors which determine the performance of an industry visa versa other industries. Performance is generally measured in terms of profitability, operational efficiency, innovation and technological advancements.

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