ROLE OF CEO

The CEO of the organisation has to perform various functions of which the prominent ones are mentioned below:

  1. Strategist- as a strategist the CEO identifies opportunities from the external environment, balances these opportunities with internal strengths and translates them into long-term objective, CEO is a person who nurtures innovation and creativity and drives the organisation towards success.
  2. Organisation builder- as an organisation builder the CEO initiates organisational change, thereby adapting the organisation to the external environment.
  3. Leader- as a leader the CEO initiates the system of target setting and performance appraisal. He also helps in refining the product/market with profitability.

It is the responsibility of the CEO is to delegate power to the middle management and get the work done.

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