Business model converts innovation to economic value for the business. It describes how a business positions itself within the value chain of its industry and how it intends to sustain itself that is, to generate income.
Reasons for success of Flip kart:
- Understand the Indian market better.
- Very good logistics and before time delivery.
- Very easy navigation.
- Good customer services.
- Benefit of discount passed on to the customer.
- External environment is favourable.
- Payment options.
Dimensions of strategic decision making (*)
- Strategic issue require top management support.
- They require a large amount of firm resources.
- Strategic issue affect the firm’s long-term property.
- Strategic decisions are future oriented.
- It has multifunctional consequences.
- It requires consideration of the firm’s external environment.