ENTRY AND RISK REDUCTION STRATEGIES FOR A NEW VENTURE

ENTRY STRATEGY FOR NEW ENTRY EXPLOITATION

  • First Movers develop Cost advantage
  • First Movers Face Less Competitive Rivalry
  • First Movers Secure Important Channels
  • First Movers Better Positioned To Satisfy Customer
  • First Movers Gain Expertise Through Participation

RISK REDUCTION STRATEGIES FOR NEW ENTRY EXPLOITATION

  • Market scope strategy

    1.Narrow scope strategy

    2.Broad scope strategy

  • Imitation strategy
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