DEFINITIONS OF MARKETING

  • “Marketing consists of the performance of business activities that direct the flow of goods and services from producer or supplier to the consumers or end users.” American Marketing Association “Marketing is human activity directed at satisfying needs and wants through exchange processes.” this definition is given by Philip Kolter
  • Now, According to Philip Kotler, “Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating, offering and exchanging products and value with others”.
  • “Marketing is the delivery of a standard of living to society.”  this definition is given by Paul Mazur

 

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