DEFINITIONS OF MARKETING MANAGEMENT

  • Marketing management refers to managing all activities of marketing in such a way as to satisfy the needs and wants of consumers.
  • According to Philip Kotler, “Marketing management is the analysis, planning, implementation and control of programmes designed to bring about desired exchange with target markets for the purpose of achieving organizational objectives.”
  • Marketing Management facilitates the activities and functions which are involved in distribution of goods and service.
  • Marketing Management is defined as the process of overseeing and planning new product development, advertising, promotions and sales.
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