TYPES OF EVENT

  • Event can be a planned public or social occasion, it’s something that happens or takes place (it’s an occurrence of an activity). Event management is a coordination, running and planning of all the people, teams, and features that comes together to create every kind of event. It comprises of team work, creative thinking, and strong leadership.
  • Types of event
  1. Sports event – sporting events are organized in all towns, cities and countries which attract sport personalities and sport enthusiasts. Sports men and women come to participate in these events and the attraction of not only international sports men and women but also international audience can be seen in these events. These events are also held at local levels too.
  2. Entertainment, art and culture – these types of events are well known for their ability to attract large mass of people. These events are extremely viable from a financial point of view, in others; financial problems can escalate if the tickets are not being purchased by people. The things that hold a critical position in these types of events are ticket-pricing and timing.
  3. Commercial Marketing and promotional events – promotional events tend to have high budgets and high profiles. Most frequently they involve product launches, often for computer hardware of software, perfume, alcohol, or motor cars. One such marketing activity dazzled attendees with its new launch motorbikes riding overhead on tightropes, with special-effect lighting.
  4. Meetings and Exhibitions – the meetings and conventions industry is highly competitive. Many conventions attract thousands of people, whereas some meetings include only a handful of high-profile participants.
  5. Festivals – food festivals are increasingly popular, providing a particular region the opportunity to showcase its products.
  6. Family – weddings, anniversaries and many other occasions provide an opportunity for the families to gather. Funerals are increasingly becoming big events with nontraditional coffins and speeches. It important for the event manager to keep track of these changing social trends.
  7. Fund raising – fairs, which are common in most communities, are frequently run by enthusiastic local committees. The effort and the organization required for these events are often underestimated. Their general aim is raising funds.
  8. Miscellaneous events – some events defy the categorization. Those events can b brought under miscellaneous events.

 

  • Types of events based on size
  1. Mega event (international level events) – events that are targeted to a very large mass of people are mega events. The target market is international market for mega events. These types of events have a specific yield in terms of increase in the media coverage, tourism, and economic impact. Mega events attract bigger sponsorships because of worldwide coverage of media. Moreover the size of the event is so large that calculation of cost accurately is very difficult. There are more stakeholders in mega events. Example Olympics, Superbowl.
  2. Regional events – events that are closely related to tourism industry. Regional events are designed to increase the appeal of a specific tourism destination or region. These events not only attract the local mass but also international visitors. (to incorporate tourism for a specific region like ran of Kutch)
  3. Major events (attract significant local markets) – these events attract majorly the local mass of people. The participation is observed in large numbers and they generate significant tourism revenue. Major cities usually have convention center capable of holding large meetings, trade shows, and conventions. Chinese New Year is very good example of a major event.
  4. Minor events (smallest) – most of the events fall into this category. These events are the place where most event managers gain experience from. Our college events are examples of minor events. These events observe comparatively lesser participation than that in the other categories. They are limited to a city or town usually. Examples of these events can be agricultural fairs and expos.
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2 thoughts on “TYPES OF EVENT

  1. Could you please provide elaborated points!!
    It will be much easier to understand the topic of the explanations for the points are also given.

    Like

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